International business strategy: Rethinking the Foundations of Global Corporate Success \ Alain Verbeke, Ian Lee
Material type: TextPublisher: New York, NY : Cambridge University Press, 2021Edition: Third EditionDescription: xxi;492p: ill; 24 cmISBN:- 9781108738378
- 658.4/092 23
- HD62.4 .V466 2021
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Books | Muscat University Library | HD62.4 .V466 2021 (Browse shelf(Opens below)) | Available | 004295 | |
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"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"-- Provided by publisher.
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