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International business strategy: Rethinking the Foundations of Global Corporate Success \

Verbeke, Alain,

International business strategy: Rethinking the Foundations of Global Corporate Success \ Alain Verbeke, Ian Lee - Third Edition. - xxi;492p: ill; 24 cm

"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--

ISBN: 9781108738378

LCCN: 2021028460

Subjects--Topical Terms:
International business enterprises--Management.
International business enterprises--Management--Case studies.
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD62.4 / .V466 2021

Dewey Class. No.: 658.4/092

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