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Marketing research /

Kumar, V., 1957-

Marketing research / V. Kumar, Robrt P. Leone , David A. Aaker , George S. Day - Thirteenth Edition. - xxiii; 731 p. : ill; 25 cm .

ISBN:

LCCN: 2018031708

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / K863 2018

Dewey Class. No.: 658.8/3

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