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_aHF5415.1265 _bV577 2022 |
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_a658.872 _223 |
| 100 | 1 |
_aVisser, Marjolein, _eauthor. _92266 |
|
| 245 | 1 | 0 |
_aDigital marketing fundamentals : _bfrom strategy to ROI / _cMarjolein Visser, Berend Sikkenga, Mike Berry. |
| 250 | _a2nd ed. | ||
| 260 |
_aNoordhoff Uitgevers : _bRoutledge, _c2022 |
||
| 300 |
_a649p. : _bill; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aDigital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, isdiscussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 |
_aInternet marketing. _91098 |
|
| 650 | 0 |
_aMarketing _xManagement. _9262 |
|
| 650 | 6 |
_aMarketing sur Internet. _92267 |
|
| 650 | 6 |
_aMarketing _xGestion. _92268 |
|
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 _91098 |
|
| 700 | 1 |
_aSikkenga, Berend, _eauthor. _92269 |
|
| 700 | 1 |
_aBerry, Mike, _d1958- _eauthor. _92270 |
|
| 942 |
_2lcc _cBK |
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| 999 |
_c895 _d895 |
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