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| 008 | 180702s2018 nju ob 001 0 eng | ||
| 010 | _a 2018031708 | ||
| 020 | _z9781119497585 | ||
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_aHF5415.2 _bK863 2018 |
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_a658.8/3 _223 |
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_aKumar, V., _d1957- _eauthor. _92206 |
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_aMarketing research / _cV. Kumar, Robrt P. Leone , David A. Aaker , George S. Day |
| 250 | _aThirteenth Edition. | ||
| 263 | _a1810 | ||
| 264 | 1 |
_aHoboken : _bWiley, _c[2018] |
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| 300 |
_axxiii; 731 p. : _bill; _c25 cm . |
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| 650 | 0 |
_aMarketing research. _9291 |
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| 700 | 1 |
_aAaker, David A. _92207 |
|
| 700 | 1 |
_aLeone, Robert p. _92208 |
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| 700 | 1 |
_aDay , George _92209 |
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_iPrint version: _aKumar, V., 1957- author. _tMarketing research _bThirteenth Edition. _dHoboken : Wiley, [2018] _z9781119497585 _w(DLC) 2018030669 |
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