000			02832cam a2200397 i 4500
001			021786165
003			UkOxU
005			20221107162732.0
007			ta
008			190918s2020 enkab b 001 0 eng d
040			_cDLC
050		4	_aHD62.4 _b.C389 2020
082	0	4	_a658.049 _223
100	1		_aCavusgil, S. Tamer, _eauthor. _91496
245	1	0	_aInternational business : _bthe new realities / _cS. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
250			_aFifth edition, global edition.
264		1	_aHarlow : _bPearson, _c[2020]
264		4	_c©2020
300			_a569 pages : _billustrations, maps ; _c28 cm
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- PART 1. FOUNDATION CONCEPTS. 1. Introduction: What is international business? -- 2. Globalization of markets and the internationalization of the firm -- PART 2. THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 3. The cultural environment of international business -- 4. Ethics, corporate social responsibility, sustainability, and governance in international business -- 5. Theories of international trade and investment -- 6. Political and legal systems in national environments -- 7. Government intervention and regional economic integration -- 8. Understanding emerging markets -- 9. The international monetary and financial environment -- 10. Financial management and accounting in the global firm -- PART 3. STRATEGY AND OPPORTUNITY ASSESSMENT. 11. Strategy and organization in the international firm -- 12. Global market opportunity assessment -- PART 4. ENTERING AND WORKING IN INTERNATIONAL MARKETS. 13. Exporting and global sourcing -- 14. Foreign direct investment and collaborative ventures -- 15. Licensing, franchising, and other contractual strategies -- PART 5. FUNCTIONAL AREA EXCELLENCE. 16. Marketing in the global firm -- 17. Human resource management in the global firm -- Glossary -- Author index -- Company index -- Subject index.
650		0	_aInternational business enterprises _xManagement. _91450
650		0	_aInternational trade. _91497
650		6	_aEntreprises multinationales _xGestion. _91498
650		6	_aCommerce international. _91499
650		7	_aInternational trade. _2fast _0(OCoLC)fst00977128 _91497
650		7	_aInternational business enterprises _xManagement. _2fast _0(OCoLC)fst00976812 _91450
650	1	7	_aInternationaal ondernemerschap. _2gtt _0(NL-LeOCL)317377345 _91500
650	1	7	_aInternationale ondernemingen. _2gtt _0(NL-LeOCL)078596793 _91501
650	1	7	_aInternationale economie. _2gtt _0(NL-LeOCL)078957354 _91502
650	1	7	_aInternationalisatie. _2gtt _0(NL-LeOCL)07854825X _91503
655		7	_aLeermiddelen (vorm) _2gtt _0(NL-LeOCL)088143767 _91504
700	1		_aKnight, Gary A., _eauthor. _91505
700	1		_aRiesenberger, John R., _d1948- _eauthor. _91506
942			_2lcc _cBK
999			_c664 _d664