000 01706cam a22003138i 4500
001 20771748
003 OSt
005 20221023114105.0
008 181207s2019 nyu 000 0 eng
010 _a 2018058370
020 _a9781292208787
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD30.4
_b.S28 2019
082 0 0 _a650.072
_223
100 1 _aSaunders, M. N. K.,
_eauthor.
_91470
245 1 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis, Adrian Thornhill.
250 _aEighth Edition.
263 _a1901
264 1 _aNew York :
_bPearson,
_c[2019]
300 _axxxiii;833p.
_bill;
_c24cm
500 _aRevised edition of the authors' Research methods for business students, 2015.
505 0 _aPublisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _aBusiness
_xResearch.
_91415
650 0 _aBusiness
_xResearch
_xData processing.
_91471
700 1 _aLewis, Philip,
_d1945-
_eauthor.
_91472
700 1 _aThornhill, Adrian,
_eauthor.
_91473
942 _2lcc
_cBK
999 _c654
_d654