000			02677cam a22003738i 4500
001			21294688
003			OSt
005			20221020121833.0
006			m |o d |
007			cr |||||||||||
008			191104s2020 enk ob 001 0 eng
010			_a 2019050393
020			_z9781292276540
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415.127 _bH665 2020
082	0	0	_a658.8/02 _223
100	1		_aHooley, Graham J., _eauthor. _91463
245	1	0	_aMarketing strategy & competitive positioning / _cGraham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
246	3		_aMarketing strategy and competitive positioning
250			_aSeventh edition.
263			_a2001
264		1	_aHarlow ; _aNew York : _bPearson, _c2020.
300			_axxiii,593p : _bill; _c24cm
504			_aIncludes bibliographical references and index.
520			_a"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aTarget marketing. _91464
650		0	_aMarketing _xManagement. _9262
700	1		_aNicoulaud, Brigitte, _eauthor. _91465
700	1		_aRudd, John M., _eauthor. _91466
776	0	8	_iPrint version: _aHooley, Graham J.. _tMarketing strategy & competitive positioning _bSeventh edition. _dHarlow ; New York : Pearson, 2020. _z9781292276540 _w(DLC) 2019050392
942			_2lcc _cBK
999			_c652 _d652