000			02635cam a2200361 i 4500
999			_c463 _d463
001			19979164
003			OSt
005			20201101124730.0
008			170907s2017 njua f 001 0 eng d
010			_a 2017302663
020			_a9781119365792
040			_aEZS _beng _cEZS
042			_alccopycat
050	0	0	_aHB615 _b.A95 2017
082	0	4	_a658.11 _223
100	1		_aAulet, Bill, _d1958- _e[author] _9888
245	1	0	_aDisciplined entrepreneurship workbook / _cBill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder.
264		1	_aHoboken, New Jersey : _bWiley, _c[2017]
264		4	_c©2017
300			_axxi, 263 pages : _billustrations, (some color) ; _c26 cm
500			_aIncludes index.
500			_aIntended as a companion volume to "Disciplined Entrepreneurship" by the same author.
505	0		_aHow do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
520	3		_a"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
650		0	_aEntrepreneurship _vHandbooks, manuals, etc. _9889
650		0	_aNew business enterprises _vHandbooks, manuals, etc. _9890
650		7	_aEntrepreneurship. _2fast _0(OCoLC)fst00912787 _9704
650		7	_aNew business enterprises. _2fast _0(OCoLC)fst01036825 _9891
655		7	_aHandbooks and manuals. _2fast _0(OCoLC)fst01423877 _9102
700	1		_aUrsache, Marius, _eillustrator. _9892
700	1		_aSnyder, Chris, _eeditor. _9893
942			_2lcc _cBK