| 000 | 01127cam a22003258i 4500 | ||
|---|---|---|---|
| 999 |
_c447 _d447 |
||
| 001 | 18948468 | ||
| 003 | OSt | ||
| 005 | 20201020114531.0 | ||
| 008 | 160127s2016 nju 001 0 eng | ||
| 010 | _a 2016003724 | ||
| 020 | _a9781944659011 | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L5883 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aLovelock, Christopher H., _eauthor. _9816 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 250 | _aEighth edition. | ||
| 263 | _a1603 | ||
| 264 | 1 |
_aNew Jersey : _bWorld Scientific, _c[2016] |
|
| 300 |
_a783p. : _bill; _c30cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _9262 |
|
| 650 | 0 |
_aProfessions _xMarketing. _9817 |
|
| 650 | 0 |
_aService industries _xMarketing. _9818 |
|
| 650 | 0 |
_aCustomer services _xMarketing. _9819 |
|
| 700 | 1 |
_aWirtz, Jochen, _eauthor. _9820 |
|
| 776 | 0 | 8 |
_iOnline version: _aLovelock, Christopher H., author. _tServices marketing _bEighth edition. _dNew Jersey : World Scientific, [2016] _z9781944659028 _w(DLC) 2016004004 |
| 942 |
_2lcc _cBK |
||