000			02416cam a22003618i 4500
999			_c303 _d303
001			19540908
003			OSt
005			20191013112852.0
008			170306s2017 nyu b 001 0 eng
010			_a 2017007654
020			_a9781292103129
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.2 _b.M29 2017
082	0	0	_a658.8/3 _223
100	1		_aMalhotra, Naresh K., _eauthor. _9290
245	1	0	_aMarketing research : _ban applied approach / _cNaresh K. Malhotra, Daniel Nunan, David F. Birks.
250			_aFifth Edition.
263			_a1706
264		1	_aNew York : _bPearson, _c[2017]
300			_axii;957p. _bill: _c24cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of Marketing research, 2012.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Publisher's acknowledgements -- About the authors -- Introduction to marketing research -- Defining the marketing research problem and developing a research approach -- Research design -- Secondary data collection and analysis -- Internal secondary data and analytics -- Qualitative research: its nature and approaches -- Qualitative research: focus group discussions -- Qualitative research: in-depth interviewing and projective techniques -- Qualitative research: data analysis -- Survey and quantitative observation techniques -- Causal research design : experimentation -- Measurement and scaling : fundamentals, comparative and non-comparative scaling -- Questionnaire design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Survey fieldwork -- Social media research -- Mobile research -- Data integrity -- Frequency distribution, cross-tabulation and hypothesis testing -- Analysis of variance and covariance -- Correlation and regression -- Discriminant and logit analysis -- Factor analysis -- Cluster analysis -- Multidimensional scaling and conjoint analysis -- Structural equation modelling and path analysis -- Communicating research findings -- Business-to-business (b2b) marketing research -- Research ethics -- Glossary -- Index.
650		0	_aMarketing research. _9291
650		0	_aMarketing research _xMethodology _9292
700	1		_aNunan, Daniel, _eauthor. _9293
700	1		_aBirks, David F., _eauthor. _9294
942			_2lcc _cBK