| 000 | 01092cam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c275 _d275 |
||
| 001 | 15264780 | ||
| 003 | OSt | ||
| 005 | 20190919140605.0 | ||
| 008 | 080417s2008 enkahbc b 001 0 eng | ||
| 010 | _a 2008017536 | ||
| 020 | _a9780273756545 | ||
| 035 | _a(OCoLC)ocn225852450 | ||
| 035 | _a(OCoLC)225852450 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF1416 _b.H65 2012 |
| 082 | 0 | 0 |
_a658.8/4 _222 |
| 100 | 1 |
_aHollensen, Svend. _9174 |
|
| 245 | 1 | 0 |
_aEssentials of global marketing / _cSvend Hollensen. |
| 250 | _aSecond edition | ||
| 260 |
_aHarlow, Essex, England : _bPearson Education, _c2012. |
||
| 300 |
_axxv, 524 p. : _bcol. ill., facsims., 1 map, ports. ; _c27 cm. |
||
| 500 | _aShortened version of: Global marketing. 4th ed. 2007. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing. _9175 |
|
| 650 | 0 |
_aExport marketing _vCase studies. _9176 |
|
| 700 | 1 |
_aHollensen, Svend. _tGlobal marketing. _9177 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0816/2008017536.html |
| 942 |
_2lcc _cBK |
||