000			01803cam a2200289Ii 4500
999			_c131 _d131
001			ocn755763779
003			OSt
005			20190630103208.0
006			m o d
007			cr cnu---unuuu
008			111004t20112011nyua ob 000 0 eng d
020			_a9782744066405
040			_aDLC _cDLC
050		4	_aHD62.5 _b.R545 2011
100	1		_aRies, Eric, _d1978- _eauthor.
245	1	4	_a lean startup _bAdoptez linnovation continue _cEric Ries.
264		1	_aFrance : _bPearson _c2011
264		4	_c©2011.
300			_a327p. : _billustrations. _c24cm
520			_a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--Provided by publisher.
650		0	_aNew business enterprises.
650		0	_aConsumers' preferences.
650		0	_aOrganizational effectiveness.
655		7	_aElectronic books.
710	2		_aOverdrive.com.
942			_2lcc _cBK