000			02189cam a2200529 i 4500
999			_c118 _d118
001			19565287
003			OSt
005			20190624140402.0
008			170321t20172017nyua b 000 0 eng d
010			_a 2017937432
020			_a9780718033323 _q(hardcover)
035			_a(OCoLC)on1005351979
040			_aSINLB _beng _cSINLB
050	0	0	_aHF5415.1255 _b.M5473 2017
082	0	0	_a658.8/02 _223
100	1		_aMiller, Donald, _d1971- _eauthor.
245	1	0	_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller.
246	3	4	_aBuilding a story brand
264		1	_a[New York] : _bHarperCollins Leadership, an imprint of HarperCollins, _c[2017]
264		4	_c©2017
300			_ax, 228 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 225-228).
520			_aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
650		0	_aBranding (Marketing)
650		0	_aAdvertising _xBrand name products.
650		0	_aProduct management.
650		0	_aMarketing.
650		0	_aSelling.
650		0	_aCustomer relations.
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Sales & Selling / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Business Communication / General. _2bisacsh
650		7	_aAdvertising _xBrand name products. _2fast _0(OCoLC)fst00797554
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aCustomer relations. _2fast _0(OCoLC)fst00885533
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aProduct management. _2fast _0(OCoLC)fst01078225
650		7	_aSelling. _2fast _0(OCoLC)fst01111969
906			_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK