000			03512cam a22004937i 4500
999			_c112 _d112
001			20314431
003			OSt
005			20190624123837.0
008			180127t20172017nyua b 001 0 eng d
010			_a 2017297174
020			_a9780316314046
035			_a(OCoLC)ocn968771116
040			_aBTCTA _beng _cBTCTA
042			_alccopycat
050	0	0	_aHF5415.153 _b.K52 2017
082	0	4	_a658.8/02 _223
100	1		_aKim, W. Chan, _eauthor.
245	1	0	_aBlue ocean shift : _bbeyond competing : proven steps to inspire confidence and seize new growth / _cW. Chan Kim, Renée Mauborgne.
246	3	0	_aProven steps to inspire confidence and seize new growth
250			_aFirst edition.
264		1	_aNew York : _bHachette Books, _c[2017]
264		4	_c©2017
300			_axi, 322 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 305-307) and index.
505	0		_aReach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
520			_aFollowing up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
650		0	_aNew products.
650		0	_aMarket segmentation.
650		4	_aBUSINESS & ECONOMICS / Entrepreneurship.
650		4	_aBUSINESS & ECONOMICS / Leadership.
650		4	_aBUSINESS & ECONOMICS / Management.
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Leadership. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh
650		7	_aMarket segmentation. _2fast _0(OCoLC)fst01010139
650		7	_aNew products. _2fast _0(OCoLC)fst01036889
700	1		_aMauborgne, Renée, _eauthor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK