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Business foundations : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, 2017Edition: Eleventh EditionDescription: xxvi, 609 pages : color illustrations ; 25 cmISBN:
  • 9781259685231
Subject(s): DDC classification:
  • 658 23
LOC classification:
  • HF1008 .F47 2017
Contents:
Business in a changing world -- The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Bonus chapters -- A. The legal and regulatory environment -- B. Personal financial planning -- Notes -- Glossary -- Indexes -- Name index -- Company index -- Subject index -- Appendixes.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Muscat University Library HF1008 .F47 2017 (Browse shelf(Opens below)) Available 001812

Revised edition of Business, [2016]

Includes bibliographical references and index.

Business in a changing world -- The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Bonus chapters -- A. The legal and regulatory environment -- B. Personal financial planning -- Notes -- Glossary -- Indexes -- Name index -- Company index -- Subject index -- Appendixes.

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