Fill, Chris,
Marketing communications : Fame, influencers and agility \
Chris Fill and Sarah Turnbull.
- Ninth edition.
- xv;628p. : ill; 28cm
Includes bibliographical references and index.
2022040303
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)
HF5415.123 / F555 2023
658.8/02