TY  - BOOK
AU  - Kumar,V.
AU  - Aaker,David A.
AU  - Leone,Robert p.
AU  - Day ,George
TI  - Marketing research
AV  - HF5415.2 K863 2018
U1  - 658.8/3 23
PY  - 2018///]
CY  - Hoboken
PB  - Wiley
KW  - Marketing research
ER  -