Kumar, V.,  1957- <br/><br/>
Marketing research / 
V. Kumar, Robrt P. Leone , David A. Aaker , George S. Day 
 - Thirteenth Edition. 
 - xxiii; 731 p. :  ill;  25 cm . 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>2018031708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / K863 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/3