TY - BOOK TI - Marketing principles T2 - Business essentials SN - 9781472734808 AV - HF5415 M375 2015 PY - 2015/// CY - London PB - BPP Learning Media KW - Marketing KW - Textbooks KW - Examinations KW - Study guides N1 - "Supporting Pearson BTEC Higher Nationals and Foundation degrees."; Includes bibliographical references (pages 471-472) and index ER -