TY  - BOOK
AU  - Cavusgil,S.Tamer
AU  - Knight,Gary A.
AU  - Riesenberger,John R.
TI  - International business: the new realities 
AV  - HD62.4 .C389 2020
U1  - 658.049 23
PY  - 2020///]
CY  - Harlow
PB  - Pearson
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - Entreprises multinationales
KW  - Gestion
KW  - Commerce international
KW  - fast
KW  - Internationaal ondernemerschap
KW  - gtt
KW  - Internationale ondernemingen
KW  - Internationale economie
KW  - Internationalisatie
KW  - Leermiddelen (vorm)
N1  - Includes bibliographical references and index; Preface -- PART 1. FOUNDATION CONCEPTS. 1. Introduction: What is international business? -- 2. Globalization of markets and the internationalization of the firm -- PART 2. THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 3. The cultural environment of international business -- 4. Ethics, corporate social responsibility, sustainability, and governance in international business -- 5. Theories of international trade and investment -- 6. Political and legal systems in national environments -- 7. Government intervention and regional economic integration -- 8. Understanding emerging markets -- 9. The international monetary and financial environment -- 10. Financial management and accounting in the global firm -- PART 3. STRATEGY AND OPPORTUNITY ASSESSMENT. 11. Strategy and organization in the international firm -- 12. Global market opportunity assessment -- PART 4. ENTERING AND WORKING IN INTERNATIONAL MARKETS. 13. Exporting and global sourcing -- 14. Foreign direct investment and collaborative ventures -- 15. Licensing, franchising, and other contractual strategies -- PART 5. FUNCTIONAL AREA EXCELLENCE. 16. Marketing in the global firm -- 17. Human resource management in the global firm -- Glossary -- Author index -- Company index -- Subject index
ER  -