TY  - BOOK
AU  - Verbeke,Alain
AU  - Lee,Ian
TI  - International business strategy: Rethinking the Foundations of Global Corporate Success \
SN  - 9781108738378
AV  - HD62.4 .V466 2021
U1  - 658.4/092 23
PY  - 2021///
CY  - New York, NY
PB  - Cambridge University Press
KW  - International business enterprises
KW  - Management
KW  - Case studies
KW  - Strategic planning
N2  - "International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--
ER  -