TY  - BOOK
AU  - Ries,Eric
TI  - The lean startup: how constant innovation creates radically successful businesses 
SN  - 9780670921607 (pbk)
AV  - HD62.5 .R545 2011
PY  - 2011///
CY  - London, New York
PB  - Portfolio Penguin
KW  - New business enterprises
KW  - Consumers' preferences
KW  - Organizational effectiveness
KW  - Entrepreneurship
KW  - Success in business
N1  - Also published in a U.S. ed. under title: The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses; Includes bibliographical references and index; pt. 1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement
ER  -