The lean startup : how constant innovation creates radically successful businesses /
How constant innovation creates radically successful businesses.
Eric Ries.
- London ; New York : Portfolio Penguin, 2011.
- 320 p. : ill. ; 24 cm.
Also published in a U.S. ed. under title: The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses.
Includes bibliographical references and index.
pt. 1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement.
9780670921607 (pbk) 0670921602 (pbk)
New business enterprises. Consumers' preferences. Organizational effectiveness. Entrepreneurship. Success in business.