Ries, Eric, 1978-

The lean startup : how constant innovation creates radically successful businesses / How constant innovation creates radically successful businesses. Eric Ries. - London ; New York : Portfolio Penguin, 2011. - 320 p. : ill. ; 24 cm.

Also published in a U.S. ed. under title: The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses.

Includes bibliographical references and index.

pt. 1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement.

9780670921607 (pbk) 0670921602 (pbk)


New business enterprises.
Consumers' preferences.
Organizational effectiveness.
Entrepreneurship.
Success in business.

HD62.5 / .R545 2011