TY  - BOOK
AU  - Jauhari,Vinnie
AU  - Dutta,Kirti
TI  - Services marketing: text and cases 
SN  - 9780199456161 
AV  - HD9987.I42  J384 2017
U1  - 658.800954 23
PY  - 2017///
CY  - New Delhi
PB  - Oxford University Press
KW  - Service industries
KW  - India
KW  - Marketing
KW  - Case studies
N1  - Previous edition: published as Services. 2009; Formerly CIP; Includes bibliographical references and index
ER  -