TY  - BOOK
AU  - Aulet,Bill
AU  - Ursache,Marius
AU  - Snyder,Chris
TI  - Disciplined entrepreneurship workbook
SN  - 9781119365792
AV  - HB615 .A95 2017
U1  - 658.11 23
PY  - 2017///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Entrepreneurship
KW  - Handbooks, manuals, etc
KW  - New business enterprises
KW  - fast
KW  - Handbooks and manuals
N1  - Includes index; Intended as a companion volume to "Disciplined Entrepreneurship" by the same author; How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan
N2  - "A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover
ER  -