TY  - BOOK
AU  - Phadke,Uday
TI  - Camels, tigers & unicorns: rethinking science & technology-enabled innovation 
SN  - 9781786343222 
AV  - HD45 .P497 2017
U1  - 338/.064 23
PY  - 2017///
CY  - New Jersey
PB  - World Scientific
KW  - Business enterprises
KW  - Technological innovations
KW  - Information technology
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references (pages 271-285) and index; Acknowledgements -- Introduction -- Models, chasms & vectors -- Science &technology-enabled innovation -- Economic paradigms & the meso-economic environment -- The triple chasm model -- Chasm-crossing and commercialisation vectors -- Customers, propositions & synthesis -- Market spaces -- Proposition framing & the competitive environment -- Customer definition -- Technology development & deployment -- Synthesizing new products and services -- Manufacturing & assembly -- Strategy, funding & go-to-market -- Distribution, marketing and sales -- Commercialisation strategy -- Business models -- Intellectual property management -- Funding and investment -- Human capital : talent, leadership & culture -- The commercialisation canvas, actors & interventions -- The commercialisation canvas for single-product firms -- Commercialising across borders -- Actors, roles and interventions -- Innovation in mature firms : the corporate challenge -- Orchestrating the journey : the workbench -- Notes -- Index -- About the author
ER  -