TY - BOOK AU - Hollensen,Svend TI - Global marketing SN - 9781292100111 AV - HF1416 H655 2017 U1 - 658.84 23 PY - 2017/// CY - Harlow PB - Pearson KW - Export marketing KW - Case studies N1 - Previous edition: 2014; Formerly CIP; Includes bibliographical references and index; Also issued online ER -