TY  - BOOK
AU  - Hollensen,Svend
AU  - Hollensen,Svend
TI  - Essentials of global marketing
SN  - 9780273756545
AV  - HF1416 .H65 2012
U1  - 658.8/4 22
PY  - 2012///
CY  - Harlow, Essex, England
PB  - Pearson Education
KW  - Export marketing
KW  - Case studies
N1  - Shortened version of: Global marketing. 4th ed. 2007; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008017536.html
ER  -