Hollensen, Svend.
Essentials of global marketing /
Svend Hollensen.
- Second edition
- Harlow, Essex, England : Pearson Education, 2012.
- xxv, 524 p. : col. ill., facsims., 1 map, ports. ; 27 cm.
Shortened version of: Global marketing. 4th ed. 2007.
Includes bibliographical references and index.
9780273756545
2008017536
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2012
658.8/4