TY  - BOOK
AU  - Miller,Donald
TI  - Building a storybrand: clarify your message so customers will listen 
SN  - 9780718033323
AV  - HF5415.1255 .M5473 2017
U1  - 658.8/02 23
PY  - 2017///]
CY  - [New York]
PB  - HarperCollins Leadership, an imprint of HarperCollins
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Product management
KW  - Marketing
KW  - Selling
KW  - Customer relations
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Sales & Selling / General
KW  - BUSINESS & ECONOMICS / Business Communication / General
KW  - fast
N1  - Includes bibliographical references (pages 225-228)
N2  - Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
ER  -