Miller, Donald,  1971- <br/><br/>
Building a storybrand :  clarify your message so customers will listen / 
 Building a story brand 
Donald Miller. 
 - x, 228 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references (pages 225-228). 
<br/><br/> Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. 
<br/><br/><label>ISBN: </label>9780718033323 
<br/><br/><label>LCCN: </label>2017937432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Advertising--Brand name products.<br/>Product management.<br/>Marketing.<br/>Selling.<br/>Customer relations.<br/>BUSINESS & ECONOMICS / Marketing / General.<br/>BUSINESS & ECONOMICS / Sales & Selling / General.<br/>BUSINESS & ECONOMICS / Business Communication / General.<br/>Advertising--Brand name products.<br/>Branding (Marketing)<br/>Customer relations.<br/>Marketing.<br/>Product management.<br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .M5473 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8/02