International business : the challenges of globalization /
John J. Wild, Kenneth L. Wild.
- Eighth edition. Global edition.
- 460 pages : illustrations (colour), maps (colour) ; 28 cm.
Previous edition: 2014.
Includes bibliographical references and indexes.
Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.
9781292095042
International business enterprises--Management. International trade. Globalization.