Wild, John J.,

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild. - Eighth edition. Global edition. - 460 pages : illustrations (colour), maps (colour) ; 28 cm.

Previous edition: 2014.

Includes bibliographical references and indexes.

Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.

9781292095042


International business enterprises--Management.
International trade.
Globalization.

HD62.4 / .W586 2016