Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type: TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781625274496
- 658.8/02 23
- HF5415.153 .K53 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Muscat University Library | HF5415.153 .K53 2015 (Browse shelf(Opens below)) | Available | 000462 | ||
Books | Muscat University Library | HF5415.153 .K53 2015 (Browse shelf(Opens below)) | Available | 000463 |
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HF5415.13 .M255 2016 Marketing plans : | HF5415.153 .K52 2017 Blue ocean shift : | HF5415.153 .K52 2017 Blue ocean shift : | HF5415.153 .K53 2015 Blue ocean strategy : | HF5415.153 .K53 2015 Blue ocean strategy : | HF5415.2 .M29 2017 Marketing research : | HF5415.2 .M29 2017 Marketing research : |
Includes bibliographical references and index.
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