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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781625274496
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.153 .K53 2015
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Item type Current library Call number Status Date due Barcode
Books Books Muscat University Library HF5415.153 .K53 2015 (Browse shelf(Opens below)) Available 000462
Books Books Muscat University Library HF5415.153 .K53 2015 (Browse shelf(Opens below)) Available 000463
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HF5415.13 .M255 2016 Marketing plans : HF5415.153 .K52 2017 Blue ocean shift : HF5415.153 .K52 2017 Blue ocean shift : HF5415.153 .K53 2015 Blue ocean strategy : HF5415.153 .K53 2015 Blue ocean strategy : HF5415.2 .M29 2017 Marketing research : HF5415.2 .M29 2017 Marketing research :

Includes bibliographical references and index.

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