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International business : the challenges of globalization / John J. Wild, Kenneth L. Wild.

By: Contributor(s): Material type: TextTextPublisher: Harlow, Essex, England : Pearson, [2016]Copyright date: ©2016Edition: Eighth edition; Global editionDescription: 460 pages : illustrations (colour), maps (colour) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292095042
Subject(s): LOC classification:
  • HD62.4 .W586 2016
Contents:
Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.
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Previous edition: 2014.

Includes bibliographical references and indexes.

Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.

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