Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Mark Oliver Opresnik.
Material type: TextPublisher: Hoboken : Pearson Higher Education, [2018]Edition: Seventeenth editionDescription: xxiv,734 pages ; 29 cmContent type:- text
- unmediated
- volume
- 9781292220178
- HF5415 .K682 2018
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Books | Muscat University Library | HF5415 .K682 2018 (Browse shelf(Opens below)) | Available | 000385 | ||
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Includes bibliographical references references and index.
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