Marketing strategy & competitive positioning / (Record no. 652)

MARC details
000 -LEADER
fixed length control field 02677cam a22003738i 4500
001 - CONTROL NUMBER
control field 21294688
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221020121833.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m |o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191104s2020 enk ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019050393
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292276540
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number H665 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.,
Relator term author.
9 (RLIN) 1463
245 10 - TITLE STATEMENT
Title Marketing strategy & competitive positioning /
Statement of responsibility, etc. Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing strategy and competitive positioning
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2001
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow ;
-- New York :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,593p :
Other physical details ill;
Dimensions 24cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"--
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record and CIP data provided by publisher; resource not viewed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
9 (RLIN) 1464
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 262
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte,
Relator term author.
9 (RLIN) 1465
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudd, John M.,
Relator term author.
9 (RLIN) 1466
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Hooley, Graham J..
Title Marketing strategy & competitive positioning
Edition Seventh edition.
Place, publisher, and date of publication Harlow ; New York : Pearson, 2020.
International Standard Book Number 9781292276540
Record control number (DLC) 2019050392
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired Total Renewals Date last checked out
10/20/2022   HF5415.127 H665 2020 002516 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002517 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002518 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002519 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
11/30/2023 1 HF5415.127 H665 2020 002520 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022 1 03/29/2023
10/20/2022   HF5415.127 H665 2020 002521 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002522 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002523 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002524 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002525 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
11/07/2023 1 HF5415.127 H665 2020 002526 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022   10/04/2023
10/20/2022   HF5415.127 H665 2020 002527 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/20/2022   HF5415.127 H665 2020 002528 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022    
10/25/2023 1 HF5415.127 H665 2020 002529 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022 1 01/23/2023
10/20/2022   HF5415.127 H665 2020 002530 10/20/2022 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/20/2022