MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02635cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19979164 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201101124730.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170907s2017 njua f 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017302663 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119365792 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EZS |
| Language of cataloging |
eng |
| Transcribing agency |
EZS |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HB615 |
| Item number |
.A95 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.11 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aulet, Bill, |
| Dates associated with a name |
1958- |
| Relator term |
[author] |
| 9 (RLIN) |
888 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Disciplined entrepreneurship workbook / |
| Statement of responsibility, etc. |
Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 263 pages : |
| Other physical details |
illustrations, (some color) ; |
| Dimensions |
26 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Intended as a companion volume to "Disciplined Entrepreneurship" by the same author. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
889 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| Form subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
890 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00912787 |
| 9 (RLIN) |
704 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01036825 |
| 9 (RLIN) |
891 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Handbooks and manuals. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423877 |
| 9 (RLIN) |
102 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ursache, Marius, |
| Relator term |
illustrator. |
| 9 (RLIN) |
892 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Snyder, Chris, |
| Relator term |
editor. |
| 9 (RLIN) |
893 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
