Marketing research : (Record no. 303)
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000 -LEADER | |
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fixed length control field | 02416cam a22003618i 4500 |
001 - CONTROL NUMBER | |
control field | 19540908 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191013112852.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170306s2017 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2017007654 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292103129 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .M29 2017 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/3 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K., |
Relator term | author. |
9 (RLIN) | 290 |
245 10 - TITLE STATEMENT | |
Title | Marketing research : |
Remainder of title | an applied approach / |
Statement of responsibility, etc. | Naresh K. Malhotra, Daniel Nunan, David F. Birks. |
250 ## - EDITION STATEMENT | |
Edition statement | Fifth Edition. |
263 ## - PROJECTED PUBLICATION DATE | |
Projected publication date | 1706 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York : |
Name of producer, publisher, distributor, manufacturer | Pearson, |
Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii;957p. |
Other physical details | ill: |
Dimensions | 24cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Revised edition of Marketing research, 2012. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Preface -- Publisher's acknowledgements -- About the authors -- Introduction to marketing research -- Defining the marketing research problem and developing a research approach -- Research design -- Secondary data collection and analysis -- Internal secondary data and analytics -- Qualitative research: its nature and approaches -- Qualitative research: focus group discussions -- Qualitative research: in-depth interviewing and projective techniques -- Qualitative research: data analysis -- Survey and quantitative observation techniques -- Causal research design : experimentation -- Measurement and scaling : fundamentals, comparative and non-comparative scaling -- Questionnaire design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Survey fieldwork -- Social media research -- Mobile research -- Data integrity -- Frequency distribution, cross-tabulation and hypothesis testing -- Analysis of variance and covariance -- Correlation and regression -- Discriminant and logit analysis -- Factor analysis -- Cluster analysis -- Multidimensional scaling and conjoint analysis -- Structural equation modelling and path analysis -- Communicating research findings -- Business-to-business (b2b) marketing research -- Research ethics -- Glossary -- Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
9 (RLIN) | 291 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research |
General subdivision | Methodology |
9 (RLIN) | 292 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nunan, Daniel, |
Relator term | author. |
9 (RLIN) | 293 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Birks, David F., |
Relator term | author. |
9 (RLIN) | 294 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Date last seen | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
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10/13/2019 | HF5415.2 .M29 2017 | 001105 | 10/13/2019 | Books | Library of Congress Classification | Muscat University Library | Muscat University Library | 10/13/2019 | |||||
10/13/2019 | HF5415.2 .M29 2017 | 001106 | 10/13/2019 | Books | Library of Congress Classification | Muscat University Library | Muscat University Library | 10/13/2019 |