Marketing research : (Record no. 303)

MARC details
000 -LEADER
fixed length control field 02416cam a22003618i 4500
001 - CONTROL NUMBER
control field 19540908
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191013112852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170306s2017 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017007654
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292103129
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
Relator term author.
9 (RLIN) 290
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc. Naresh K. Malhotra, Daniel Nunan, David F. Birks.
250 ## - EDITION STATEMENT
Edition statement Fifth Edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1706
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2017]
300 ## - PHYSICAL DESCRIPTION
Extent xii;957p.
Other physical details ill:
Dimensions 24cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of Marketing research, 2012.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Publisher's acknowledgements -- About the authors -- Introduction to marketing research -- Defining the marketing research problem and developing a research approach -- Research design -- Secondary data collection and analysis -- Internal secondary data and analytics -- Qualitative research: its nature and approaches -- Qualitative research: focus group discussions -- Qualitative research: in-depth interviewing and projective techniques -- Qualitative research: data analysis -- Survey and quantitative observation techniques -- Causal research design : experimentation -- Measurement and scaling : fundamentals, comparative and non-comparative scaling -- Questionnaire design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Survey fieldwork -- Social media research -- Mobile research -- Data integrity -- Frequency distribution, cross-tabulation and hypothesis testing -- Analysis of variance and covariance -- Correlation and regression -- Discriminant and logit analysis -- Factor analysis -- Cluster analysis -- Multidimensional scaling and conjoint analysis -- Structural equation modelling and path analysis -- Communicating research findings -- Business-to-business (b2b) marketing research -- Research ethics -- Glossary -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 291
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology
9 (RLIN) 292
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nunan, Daniel,
Relator term author.
9 (RLIN) 293
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David F.,
Relator term author.
9 (RLIN) 294
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired
10/13/2019   HF5415.2 .M29 2017 001105 10/13/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/13/2019
10/13/2019   HF5415.2 .M29 2017 001106 10/13/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 10/13/2019