Marketing plans : (Record no. 29)

MARC details
000 -LEADER
fixed length control field 02360cam a2200373 i 4500
001 - CONTROL NUMBER
control field 19092977
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190319123651.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160513s2016 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016022150
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119217138
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119217183 (Adobe PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M255 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to profit from them /
Statement of responsibility, etc. Malcolm McDonald, Hugh Wilson.
250 ## - EDITION STATEMENT
Edition statement Eighth Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 624 pages :
Other physical details color illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of the authors' Marketing plans, 2011.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Hugh,
Dates associated with a name 1962-
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired Date last checked out
04/10/2019   HF5415.13 .M255 2016 000079 04/10/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 04/10/2019  
04/10/2019   HF5415.13 .M255 2016 000080 04/10/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 04/10/2019  
03/31/2022 1 HF5415.13 .M255 2016 000081 04/10/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 04/10/2019 03/02/2022
04/10/2019   HF5415.13 .M255 2016 000082 04/10/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 04/10/2019  
04/10/2019   HF5415.13 .M255 2016 000077 04/10/2019 Books   Library of Congress Classification       Muscat University Library Muscat University Library 04/10/2019