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Marketing communications : Fame, influencers and agility \

Fill, Chris,

Marketing communications : Fame, influencers and agility \ Chris Fill and Sarah Turnbull. - Ninth edition. - xv;628p. : ill; 28cm

Includes bibliographical references and index.

ISBN:

LCCN: 2022040303

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

LC Class. No.: HF5415.123 / F555 2023

Dewey Class. No.: 658.8/02

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