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Marketing principles.

Marketing principles. - Fourth edition. - viii, 490 pages ; 30 cm. - Business essentials . - Business essentials (BPP Learning Media (Firm)) .

"Supporting Pearson BTEC Higher Nationals and Foundation degrees."

Includes bibliographical references (pages 471-472) and index.

ISBN: 9781472734808

Subjects--Topical Terms:
Marketing--Textbooks.
Marketing--Examinations--Study guides.

LC Class. No.: HF5415 / M375 2015

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