Essential economics for business /
Sloman, John, 1947-
Essential economics for business / John Sloman, Elizabeth Jones - Sixth edition. - 381p: 24cm ill;
Includes bibliographical references and index.
Introduction -- Business and the economic environment -- Markets, demand and supply -- The working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive market -- The microeconomic environment of business -- Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Multinational corporations and business strategy in a global economy -- Labour and employment -- Government, the firm and the market -- The macroeconomic environment of business -- The economy and business activity -- National macroeconomic policy -- The global trading environment -- The global financial environment.
"Welcome to the sixth edition of Essentials Economics for Business. If you are a student on a business or management degree or diploma course and taking a module which includes economics, then this book is written for you. Such modules may go under the title of Business Environment or Business Context, or they may simply be called Introduction to Economics or Introduction to Business Economics. Alternatively, you may be studying on an MBA and need a grounding in basic economic concepts and how they apply to the business environment"--
Managerial economics.
Economics.
Business.
Industrial management.
HD30.22 / S566 2020
330
Essential economics for business / John Sloman, Elizabeth Jones - Sixth edition. - 381p: 24cm ill;
Includes bibliographical references and index.
Introduction -- Business and the economic environment -- Markets, demand and supply -- The working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive market -- The microeconomic environment of business -- Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Multinational corporations and business strategy in a global economy -- Labour and employment -- Government, the firm and the market -- The macroeconomic environment of business -- The economy and business activity -- National macroeconomic policy -- The global trading environment -- The global financial environment.
"Welcome to the sixth edition of Essentials Economics for Business. If you are a student on a business or management degree or diploma course and taking a module which includes economics, then this book is written for you. Such modules may go under the title of Business Environment or Business Context, or they may simply be called Introduction to Economics or Introduction to Business Economics. Alternatively, you may be studying on an MBA and need a grounding in basic economic concepts and how they apply to the business environment"--
Managerial economics.
Economics.
Business.
Industrial management.
HD30.22 / S566 2020
330