Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik. - Fourteenth edition, Global edition. - 676 pages : illustrations (colour) ; 28 cm
Previous edition: 2016. Formerly CIP.
Includes bibliographical references and index.
9781292294865
Marketing.
HF5415 / A767 2020
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik. - Fourteenth edition, Global edition. - 676 pages : illustrations (colour) ; 28 cm
Previous edition: 2016. Formerly CIP.
Includes bibliographical references and index.
9781292294865
Marketing.
HF5415 / A767 2020
658.8