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Services marketing : people, technology, strategy /

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - 783p. : ill; 30cm.

Includes index.

ISBN: 9781944659011

LCCN: 2016003724

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L5883 2016

Dewey Class. No.: 658.8

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