Camels, tigers & unicorns :
Phadke, Uday,
Camels, tigers & unicorns : rethinking science & technology-enabled innovation / Camels, tigers and unicorns Uday Phadke, Cartezia, UK, Shailendra Vyakarnam, Cranfield University, UK. - xlvii, 296 pages ; 24 cm
Includes bibliographical references (pages 271-285) and index.
Acknowledgements -- Introduction -- Models, chasms & vectors -- Science &technology-enabled innovation -- Economic paradigms & the meso-economic environment -- The triple chasm model -- Chasm-crossing and commercialisation vectors -- Customers, propositions & synthesis -- Market spaces -- Proposition framing & the competitive environment -- Customer definition -- Technology development & deployment -- Synthesizing new products and services -- Manufacturing & assembly -- Strategy, funding & go-to-market -- Distribution, marketing and sales -- Commercialisation strategy -- Business models -- Intellectual property management -- Funding and investment -- Human capital : talent, leadership & culture -- The commercialisation canvas, actors & interventions -- The commercialisation canvas for single-product firms -- Commercialising across borders -- Actors, roles and interventions -- Innovation in mature firms : the corporate challenge -- Orchestrating the journey : the workbench -- Notes -- Index -- About the author.
9781786343222
2016055437
Business enterprises--Technological innovations.
Information technology--Management.
Marketing.
HD45 / .P497 2017
338/.064
Camels, tigers & unicorns : rethinking science & technology-enabled innovation / Camels, tigers and unicorns Uday Phadke, Cartezia, UK, Shailendra Vyakarnam, Cranfield University, UK. - xlvii, 296 pages ; 24 cm
Includes bibliographical references (pages 271-285) and index.
Acknowledgements -- Introduction -- Models, chasms & vectors -- Science &technology-enabled innovation -- Economic paradigms & the meso-economic environment -- The triple chasm model -- Chasm-crossing and commercialisation vectors -- Customers, propositions & synthesis -- Market spaces -- Proposition framing & the competitive environment -- Customer definition -- Technology development & deployment -- Synthesizing new products and services -- Manufacturing & assembly -- Strategy, funding & go-to-market -- Distribution, marketing and sales -- Commercialisation strategy -- Business models -- Intellectual property management -- Funding and investment -- Human capital : talent, leadership & culture -- The commercialisation canvas, actors & interventions -- The commercialisation canvas for single-product firms -- Commercialising across borders -- Actors, roles and interventions -- Innovation in mature firms : the corporate challenge -- Orchestrating the journey : the workbench -- Notes -- Index -- About the author.
9781786343222
2016055437
Business enterprises--Technological innovations.
Information technology--Management.
Marketing.
HD45 / .P497 2017
338/.064