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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Keller. - Global ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2016. - 136p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292092621

LCCN: 2004029595

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2016

Dewey Class. No.: 658.8

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