Essentials of global marketing /

Hollensen, Svend.

Essentials of global marketing / Svend Hollensen. - Second edition - Harlow, Essex, England : Pearson Education, 2012. - xxv, 524 p. : col. ill., facsims., 1 map, ports. ; 27 cm.

Shortened version of: Global marketing. 4th ed. 2007.

Includes bibliographical references and index.

9780273756545

2008017536


Export marketing.
Export marketing--Case studies.

HF1416 / .H65 2012

658.8/4